Today our website agency would like to talk about the target audience (CA). Any project begins with the definition of the target audience because no business can exist without understanding its consumers, their problems, and interests. It is important to study your customers, hope this article will help you understand what the target audience is and how to correctly define it.
How to define your target audience?
A target audience or target group is a group of people who may be interested in a company's offers and in the future may order a specific service or product. Those people can become potential consumers, so all your advertising efforts and communications should be directed to the target audience. When your website agency implements your project they must from SEO strategy taking into account the characteristics of a particular target audience, which will significantly improve your traffic. Also, the marketer can launch advertising campaigns on Google to increase your traffic at the beginning.
The heart of the target audience is the core that includes the most active buyers who generate the most profit. Defining your target group makes it possible to find out the socio-demographic characteristics, type, audience segments, reach of stakeholders, and factors influencing the purchase decision.
How to define your target audience?
The algorithm of actions will depend on the specifics of each product or service. Firstly is recommended to segment your target audience.
Segmentation - division into smaller groups based on different characteristics.
- Geographic - region, city, nationality, country.
- Socio-demographic - family status, age, gender, type of activity, education.
- Economic - financial literacy, income, solvency. It also takes into account which segment of goods the client prefers (premium or economy), which brands, where most often purchases are made, and at what time.
- Social and psychological - includes worldview, values, hobbies, as well as habits, lifestyle.
- Motivation and a list of needs - it is important to answer what needs a particular service can satisfy.
There are different methods of target audience segmentation. The simplest scheme will include the following components: dividing the target audience into categories (potential customers at the buying stage and current customers who could make a purchase at least once), finding out the motivation and the buying process itself, analysing the categories in terms of advertising costs and preparation offers, advertisements for specific groups.
The most effective methods for determining the target audience:
- research of data from public sources;
- conducting surveys;
- drawing up a portrait of the audience;
- interview method;
- analysis of data on the behaviour of people or a statistical method.
Another good method is collecting reviews by calling or mailing. Analysing groups on social networks can also help. A complete set of information is available to help you build mind maps for all types of customers. In other words, there will be direct "access to goals" of clients. The description of the target audience will help to analyse the client's needs. To do this, you need to study the incoming calls, answering the following questions: what problems are most often addressed by customers, the solutions that were used, objections, indignations.
The main mistakes while determining your target audience
The entire purchase chain is not taken into account. Before creating content or launching advertisements, it is important to understand the process of purchasing a product. Lack of segmentation is another common mistake. By dividing buyers, you can tailor a product or service to suit different categories of buyers.
The more important key parameters for defining the target group are their habits and hobbies. Remember the product or service should solve the buyer's problem. If your product or service will satisfy your customer's needs they will definitely remember the brand or company!
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